Google’s strategy of closing the map maker to prevent spam might backfire because earlier it showed who made the changes, and the business owners or users were able to track them down and report if they were spammers. But after the removal of Mapmaker, anybody can suggest edits and it will go live without any authentication. Business owners, users, marketers, are concerned about this feature. Let’s see if Google take this into account or has any plans for that.
Google is currently testing promoted places with Google Maps. The testing is limited to the big brands but will be available to everyone else once they’re ready to release the new service. It also seems this feature will have a very long lifespan.
Now you can let your customers know that your business is wheelchair accessible within the local listings. It’s not only good for people with disabilities but will also help you improve your business reputation.
Google has just provided users with the power to organize search results as per the timings and ratings of business. This makes having good reviews even more important.
Creating an accurate Google Analytics report for small business can be overwhelming, but with the help of proper guidance and best practices you can manage it with ease.
Google My Business is encouraging business owners to upload as many photos as they can to counter the growing number of spam and fake local listings. They are not declaring the specific benefits, but it is evident that Google will offer advantages as a token of appreciation.
Google’s mobile only index might go live this month. Although Google has said that webmasters that have responsive websites don’t have to worry, but I still think that there will be some big changes as well because this is the first time that a giant search engine like Google is entirely shifting the base. We are resisting our urge to write a long list of predictions and scare you on what might happen, and just provide you with a few facts and tips.
- First time ever, Google is basing it’s search results on the mobile version of your site
- If you already have a responsive website, then you don’t have to worry about the shift.
- However, you’ll need to have your structured data on both, the mobile and desktop version of your site.
- Go to Google console and claim both versions of your site.
- If your website’s mobile version is lacking comprehensive content then you will lose rankings. So make sure both version of your site have the same content.
- In case you have opted for AMP and don’t have mobile version of your site, then Google will use desktop version for rankings.
- Utilize robots.txt testing tool and make sure that mobile version of your site id accessible to Googlebot.
Let me know if you need help or have questions on Google’s transition and how it will effect your business.
Facebook’s New Fanpage Features
Before 2016 ended, Facebook’s added New Features for Fanpages (2017 Edition) I hope you were able to at least experiment with the new interface. The fanpage status update was conceptualized to enhance the performance and to make it more user-friendly. Here is a list of 6 new things I mention that can help add value to your Facebook page for your customers.
Here’s how it looks:
- Advertise Your Business
This tab enables you to advertise from the page itself. You don’t need to go into the Ads manager section seperately to create the ads for the following kind of objectives: Get More Calls, Get more web visitors, promote your business locally, and promote your page. Also, there is one more option included inside it i.e: Share page with friends which helps you to invite friends to like the page. Just like you, we are also wondering why this option has been added here.
- Get Calls, Get Messages, & Get Directions
With the help of these options, you can simply add Call to action buttons in your posts. Earlier it was available only in Paid avertising & Power Editor.
- Create an event, Create an offer & Write a note
I know and you know that these options aren’t new, but use these options when your business has an event or an offer going on.
“Write a note” option will help you add a short story with a catchy image to showcase your business to the audience
And, it seems “Milestone” option is current unavailable on the updated version of pages which is a big flaw by Facebook.
- New Messenger Settings:
How many of you made a use of it? If you haven’t set this up for your Fanpage then don’t wait & rush to update it now.
- General Settings
When you have written a message, you can tap the Return / Enter key to send it. To avail this feature on your messenger, change the settings to Yes. you may find it not useful compare to the below ones..
- Response Assistant
There are three different settings available in this section.
- Stay responsible when you can’t get to your computer or phone. You can let your customers know that you will respond soon with a custom message which will automatically send to recipients who reach out to your page.
- Send instant replies to anyone who messages your page. You can set an instant reply to be sent automatically so the people would be aware that you will respond soon.
- Show a Messenger Greeting. You can display a greeting message to the people when they open a conversation with you for the first time.
- Messenger Platform
The apps that are currently subscribing to your page and their information will be listed here. Information includes app name, permissions, and who subscribes to the page’s app.
Happy Facebook Marketing and I hope to see new exciting features from the Facebook team and continue evolving social media marketers thrive in the forever expanding market.
Like my Facebook page so you can easily get in contact with me when you need it and so you can see some of these strategies implemented.
The only thing constant in the world of digital marketing is change and 2016 was no different. Google announced that they are shifting from Desktop first to mobile first index, Facebook continued its rapid rise, and Yahoo as usual, managed to disappoint everyone, by axing 15% of their workforce, losing an incredible valuation, and then letting the data of over a billion users get into the hands of hackers.
2016 ended on such a note that it has left everyone wondering about what the future may present.
Google will push HTTPS
in 2016, Google announced that they will add warnings to the sites that collect personal information over a non-SSL connection. Currently, they are just recommending, but in the near future, they may start pushing it just like they made it mandatory to have a mobile friendly website. It is possible that Google may not prefer sites that will reuse to opt for HTTPS. So if you haven’t shifted to the secure site yet, now is the time.
Progressive Web Applications
Be informed that “Apps” have the reach of the web and provide immersive user experience just like the mobile apps. PWAs load instantly, respond quickly, regardless of the strength of the network. This can be a masterstroke by Google because the Mobile app market is dying slowly. Approximately 1000’s of apps get uploaded on a daily basis on Apple App Store and Google Play Store and we know how many apps actually taste the success. Also getting people to download your app is one thing and compelling them to keep coming back is another. Do you know that most of the revenue from mobile apps is coming from just 1% of publishers: Facebook and Google. So Progressive Web apps will not only provide good UX but will also give a chance to rest of the guys to compete with the giants. Good guy Google!
Facebook launched recommendations a while ago, and at first everyone thought of it as a crowd sourcing tool. But recently Facebook revealed their ambitious plan that it’s not just another crowd sourcing tool but in fact a golden opportunity for small business owners to boost their sales. After the latest update, people can suggest their friends their favorite restaurants, places, and experiences, it will be mapped out and saved into one place for users to see. So if you are a local business owner, start seeding your business with the help of your friends, existing customers and family members.
The Growth of Machine Learning SEO
Google is a leader in using AI & machine learning. And 2017 could be the year when SEO’s will start using machine learning to their advantage. Now you can automate the process of image captioning and can dominate the image search with the help of TensOrFlow. It’s an open source software that is trained to provide captions of recognized images.
Local Guide Programming
Google closed the Mapmaker because of the heavy spamming. Many experts expressed their concern over this and some people even predicted that the idea might backfire. However, it seems almost impossible that a company like Google will not have another place in polace to tacklet the issue. And currently, they are pushing local guide programs. It’s highley likely that they are going to push it by paying huge rewards in exchange of writing local contents. They want to generate bottom-line involvement, so the rewards are going to be pretty impressive. Also, pay attention to the SMB posting to search beta feature. It can be very beneficial for you.
Google Echo and Amazon Alexa Solve Crimes
As the digital assistants like Google Echo, Amazon Alexa, and Microsoft Cortana are becoming more sophisticated, there’s an increasing chance that they will not only provide convenience but will also help in solve federal and local crimes. The rise of internet of things, digital assistance and wearable are making it easier to collect info & solve cases. Crimes have been solved using Fingerprints, browser history so recorded info from a Digital Assistant seems like a natural progression.
Twitter can actually be acquired
Twitter is under more pressure to sell, poor Jack Dorsey 🙁 who said it was a good idea to be CEO of two multi-million dollar companies. It seems no one in the market is willing to pay the prices. Most of the potential buyers think that it is overvalued and thus have pulled their hand from it. Looking at the list of the companies that are willing to buy it, Google’s acquisition of Twitter makes the most sense.
It is safe to say that in 2017, digital marketing industry will get more complicated than ever, and thus there will be more demand for your specialized skills. But in order to take the full advantage, you will have to keep an eagle eye on the minutest changes so you can break the code before the other starts to understand it. I hope you all enjoyed my first article